Where Culture Meets Commerce.
The premier forum for the architects of the Arts, Sports, and Entertainment landscapes.
FRIDAY,
JUNE 5TH, 2026
8 AM - 6 PM
The Business of Arts, Sports, and Entertainment Symposium (BASES) brings together the architects, operators, and future leaders shaping the business behind culture.
This is not a traditional conference. BASES is a curated business platform at the intersection of culture and commerce—designed for meaningful connection, real insight, and visible impact across sports, entertainment, and the creative economy.
For one day, BASES moves beyond trends and headlines to unpack how the industry actually works—from ownership and monetization to technology, talent, and scalable business models shaping what comes next.
If you’re building, investing in, or entering the world of arts, sports, and entertainment, this is where the conversation—and opportunity—starts.
ACADEMY OF MEDICINE @ GEORGIA TECH
875 W Peachtree St NW
Atlanta, GA 30309
Featured Speakers
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Maurice "Moetown" Lee
Partner, ONE Musicfest
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Tamica Smith-Jones
Chief Asst to GM, Atlanta Hawks
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![Jeremy Parkins]()
Jeremy Parkins
President, Destination Sport Group
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Duk-ki Yu
Founder, Major
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Liz Edwards
Director, CBS Sports
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Shayne Odum
Director, Atlanta Dream
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Nikki Marshall
Senior Director, Empire Distribution
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Julia Lankford
Director of Operations & Sport for Good Atlanta
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Erik Gordon
CEO, Filmhedge
Sample Sessions
The Modern Sports Front Office
Technology That Runs the Franchise
A behind-the-scenes look at the tech stack powering today’s sports organizations—from data analytics and CRM platforms to AI-driven scouting, ticketing optimization, and fan intelligence.
CMO Roundtable
Building Brands Fans Will Pay to Belong to
Roundtable with CMOs from sports, entertainment, and consumer brands discussing fan acquisition, retention, cultural relevance, and the shift from impressions to community-driven revenue.
Athletes as Enterprises
From Endorsements to Operating Companies
Athletes are no longer endorsements—they are operating companies. This session covers how athletes build holding companies, invest, license IP, and transition from career earnings to generational wealth.
Stadiums, Venues (The Experience Economy)
Generating Revenue Beyond Game Day
Modern venues operate year-round. This session covers revenue beyond game day—concerts, retail, content, hospitality, and community uses.